Marketing & Design Professional

Current Job Description – August 2012 to Present

Marketing Management

Put together a Marketing Evaluation Notebook to review, compare, track, and propose new ideas.
Interviewed business owner and staff to gage goals and make sure everyone is on the same page.
Reviewed current marketing attempts and inventory stats to track growth, ROI and conversion rates.
Discussed marketing evaluation and strategies with business owner
Created and managed Marketing Calendar – developed campaigns, planned and scheduled for the upcoming year
Enforced brand integrity – redesigned and placed letterhead on network for company wide use. Created practice area focused signature line and suggested it be used company wide.
Continuously compared and contrasted competitors marketing to gain a position over them.
Infographs: researched to gather statistics, planned story line, sketched layout and designed a digital infograph
Addressed any drops in call volume or client intake
Order marketing collateral
Photo shoots: Organized, planned composition and subject, assisted and helped direct the shoot
Marketing Solutions: diagnosed several problems and came up with a solution to solve many of the marketing tracking issues

Website & SEO

Embed live feed video from the courthouse for highly publicized (international interest) trial
Prepared a website evaluation
Reviewed website analytics
Researched and logged main practice area top keywords
Developed an SEO and SEM tracking system and strategy
Inventoried backlinks
Developed site map and new navigation
Online Forms: Designed, created, implemented, adjusted and fixed when needed
Redesigned certain parts of the website and FTP files
Embedded radio station and video scrolling applications
Enhanced Wikipedia pages
Updated pages, content, and consistently adjusted for optimal search rankings
Added widgets that translate the whole website
Managed local directories (Kudzu, BrownBook, Yelp, and Manta): built spread sheet to track
Set-up website evaluation accounts (Moz and Alexa)
Managed domain names, redirects, etc.
Used Google maps to increase Google places ranking
Targeted specific neighborhoods
Designed banner ads for other websites (ex. Lex & Terry’s)
Applied the best mobile solution
Addressed bandwidth and login security issues
Quickly designed two websites for clients, one for accepting donations and one for advocacy

Social Media

Researched, planned and scheduled through Hootsuite
Customized and designed the header, background and tabs of our Facebook & Twitter accounts
Frequently adjusted 8 page verification request letter to Twitter

YouTube Account

Managed strength of account
Added SEO strong titles, descriptions, links, and meta data
Transcribed and sync’d videos for close captioning which earns SEO points
Created playlists and organize videos into those groups
Downloaded videos from other YouTube accounts and uploaded into our account

Print Design

Designed folders with a “classy new design”
Designed and laid-out folder informative inserts
Designed, wrote and created direct mail information postcards
Designed magazine ads (Folio, Void)
Designed advertisements for the Metro Dinner placemats
Designed fundraising and song flyers
Designed huge high school support banner
Designed Christmas Party Invite, created mail list per demographics, organized printing and mailing
Made sure to keep letter-head was up-to-date and digitally available to everyone in the company

Writing & Editing

Wrote SEM copy for new website pages focusing on main practice areas
Wrote for Lawyernomics on Avvo
Edited all web, print and radio advertising
Edited public speech – For a client testifying before Congress
Wrote nomination and award interest letters
Wrote Press Release letters
Wrote Judges Introduction for an Oratorical Scholarship Contest Event

Event Planning

Organized Toy Drive (including the use of a local free resource – billboard to advertise it)
Organized new office ribbon cutting
Designed party invitations
Delivered invites through social media, email, snail mail and hand delivery

Media Coordination

Helped prep the firm for weeks with Rolling Stone Magazine, national news stations (CBS, Aljazeera America) and documentary crews
Developed a media contact list
Helped pitch stories to national news stations
Coordinated interviews with local and national news stations, magazines, and radio stations
Collected screen captures of each media appearance for marketing needs
Kept a collection of all print references to the firm
Interior Design: shopped, purchased and redesigned a space for interviews

General Office

Put together trial PowerPoint with timelined case information, graphics and photos
Created the firms first client database, to track client information and track growth
Administrative Assistant: many miscellaneous projects for busy Lawyer/Owner
Scheduled and organized meetings with Congressional and Senate Leaders (see Successes)
Found ideal office space close to the courthouse for trial
Gathered detailed online information and screen shots regarding suspects in cases
Took calls from outside marketing/advertising sales companies
Converted and copied files of all types
Handled several Office Manager Issues
Consistently worked with disturbed co-works and defused each situation. I am very accommodating.
Sent out thank you & holiday cards to clients
Worked with and built relationships with outside vendors (fed-ex, framers, ac contractors, etc.) kept file for potential outsourcing
Filled out several applications and nominations
Worked with charities to make donations
Trustworthy: deposited checks in the bank for the firm

Phone system: solved technical issues that no one else could solve

Successes

Put the firm in the #1 spot in key practice areas searches optimized for Google, Yahoo and Bing search engines
Lacey: “I have us on page 1 of Jacksonville injury lawyer, Jacksonville personal injury lawyer and Jacksonville accident lawyer. John: “And page one at the top on yahoo, as well. And Bing. Yes, that is the trifecta. Lacey, great job.” Fadi: “WOW. Really great job Lacey. That is amazing. Thank you.”
“Lacey – In addition to the graphic designs of post cards and next week’s “thank you,” in the Folio Weekly, Lacey has steadfastly made us number one or on the first page of most of the search websites in most of the search categories- wrongful death? Us. Personal Injury? Us. Accident? We are there. None of those our size, are there with us. We are the little engine that could and Lacey is driving that engine and it is a search engine. We are just getting started, but we have so much advantage because of Lacey.”
“We are seriously all over the place now. Great job.”
“The rep from Gwinnett came in today and complimented our growth over the last 6 months online. She was amazed that I “called my shot” a few months back when we last month that we’d be on the first page and asked how much we spend with Google. I politely declined and she said their rep estimated we’d need to spend about $6000 per month to get where we’ve gotten across the board. She was amazed when I help up a goose egg to my eye and said, “it’s all us.” We are everywhere all of the time, haha. Great job! John”
Contacted and scheduled the many meetings with Congressional Leaders while in DC. Nanci Pelosi took notice and invited them to the Congressional Hearing on Gun Violence, acknowledged them during the hearing and those leaders who I had contacted, made it a point to go up to Lucy and Ron to speak with them afterwards. It was a “thrilling success.”
In August ’12 when I joined, case intake average was 9/m for a 5 person office. 8 months later the intake was 24/m for the 6 person office. I gathered and sent these stats in May,

Quick Statistics on Client Data:
August 2012: 80-94 cases, and 28 in lit or closed, which gave you an average of 9 cases/m.
April 2013: 280 cases, and 59 that are closed or in Lit, which gives you an average of 24/m or 1/business day.
Of the 280, we don’t have referral info on 62, but 45 came from Doc Tony and 72 came from the Internet, leaving the other 101 in a misc. referral category.

Letter from an appreciative peer:

From: Meri
Sent: Wednesday, January 29, 2014 10:22 AM
To: Lacey Taylor
Subject: Re: Would you judge a scholarship contest?

I love it when people make my life easier! Thanks.

I will stop by one day, who knows when, with a box of chocolates for you. How lucky he is to have a person like you watching his back. Tell him so. You deserve a raise!

Meri

On 1/29/2014 10:20 AM, Lacey Taylor wrote:

Wow. What a story. I love your mission and passion.

John has asked me to put something together. I’ll write it as I would introduce him and you can take what you like from it.